Why McLaren’s Tooned Was Ahead of Its Time

Feb 29

Featured on Formula One Forever:

The F1 Kids broadcast returns for this season, its mission to grow Formula 1’s young audience. F1 Kids is a dedicated race broadcast with interactive graphics, such as driver avatars, and commentary tailored for children, presenting the races in a child-friendly format to cater to their young fanbase. However, this is not the first attempt in the sport to attract a younger demographic.