Can WSX Bring Supercross To The Global Stage?

Published in Forbes SportsMoney:

In the dust and roar of a sport once tightly bound to American soil, a new dawn rises for the FIM World Supercross Championship (WSX). No longer confined to the arenas of North America, WSX now stretches across the globe, bringing the thrilling intensity of dirt bike racing to fresh audiences. But crucially, its ambitions stretch even further. After SX Global took over the series in 2022, a new CEO, Tom Burwell, was appointed in July of this year, who has made it clear that it is not just about expanding geography but redefining the very scope and vision of Supercross.

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https://www.forbes.com/sites/kanzahmaktoum/2024/09/23/can-wsx-bring-supercross-to-the-global-stage/